AG Jeans is a premium denim and knitwear house leading the sustainable manufacturing movement with innovative technology and eco-minded processes. In 2000, two powerhouses of the denim industry brought their visions together and founded AG Jeans in Los Angeles, California. Nicknamed the “Godfather of denim,” Adriano Goldschmied established a legacy that was instantly recognized for its ingenious washes and designs, laying the groundwork for AG’s rise in popularity as the leader of premium denim. Concurrently, the manufacturing phenom, Yul Ku, was pushing for drastic innovations in sustainable production while establishing AG as the first vertically operated denim manufacturer on the West Coast. AG’s decades of progressive experience have led to industry-wide adoption of environmentally conscious design and construction including Ozone technology, laser finishing, solar energy, and water recycling. Today, AG Jeans continues on its mission to design product that is authentically rooted in denim, craftsmanship, fit, and fabric innovation. Our in-house model helps us to pivot alongside the newest mechanisms on the market, keeping our process eco-inspired, transparent in its practice, and radical in its production. AG Jeans is proud to lead the sustainable denim movement with its AGOODKARMA initiative, a program committed to advancing AG’s technology, techniques, and practices in both design and manufacturing. Complemented by integral partnerships focused on social, environmental, and economic objectives, AG pursues its responsibility to institute positive change in our community through a multi-faceted lens. Serving 20 countries around the globe.
CELINE is a French ready-to-wear and leather luxury goods brand that has been owned by LVMH group since 1996. It was founded in 1945 by Céline Vipiana. In 1945, Céline Vipiana (1915–1997) and her husband, Richard, created one of the first luxury brands in the industry, Céline, a made-to-measure children's shoe business, and opened a first boutique at 52 rue Malte in Paris. The brand was recognised by its logo, the red elephant created by Raymont Peynet. In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach. Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes. Céline Vipiana remained the designer from 1945-1997. In 1964, the launch of the new fragrance "Vent fou" and the new ‘American Sulky’ collection of accessories gained success. The trench became the chief product of the house. Prompted by the popularity of leather, Céline opened a leather goods factory in Florence. In 1973, Céline redesigned its logo with the intertwined "C" Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians. At that time, Céline began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills. The brand owns almost 150 stores worldwide and is distributed through a selective network.
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