In 1945, Céline Vipiana (1915–1997)[4] and her husband, Richard, created one of the first luxury brands in the industry, Céline, a made-to-measure children’s shoe business, and opened a first boutique at 52 rue Malte in Paris.[6] The brand was recognised by its logo, the red elephant created by Raymont Peynet.

In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach.[8] Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes.[9] Céline Vipiana remained the designer from 1945-1997.[10]

In 1964, the launch of the new fragrance “Vent fou”[11] and the new ‘American Sulky’ collection of accessories gained success. The trench became the chief product of the house.[12] Prompted by the popularity of leather, Céline opened a leather goods factory in Florence.[13]

In 1973, Céline redesigned its logo with the intertwined “C” Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians. At that time, Céline began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills. The brand owns almost 150 stores worldwide and is distributed through a selective network.