In 1965 the Benetton, three brothers and a sister, opened their first store in Belluno and three years after in Paris. The company’s core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s United Colors of Benetton is a clothing brand renowned worldwide for its colors, knitwear expertise and social commitment. A blend of Italian style and global research, UCB collections present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans. Benetton’s remarkable success story starts way back in 1965 at Castrette in the Province of Treviso. The firm gradually began gaining larger and larger shares of the market in the knitwear sector thanks to its highly original ideas and strategies. Instead of using coloured yarn, for instance, plain wool was employed and the finished knit-wear items were then dyed according to fashion trends, thus permitting to quickly replenish retail outlet assortments. The first trade-mark was designed by Franco Giacometti in 1971. It was a clever rendition of the texture of a special fabric called “folpetto” or “polipetto” (“octopussy”) for the local dialect, with original lettering. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. … As of 2020, United Colors of Benetton has 1,500 employees and uses 25,000 workers through subcontractors. Benetton Group has been ranked by Greenpeace as one of the world’s most sustainable companies, thanks to its global commitment to protecting the environment, product safety, and transparency of supply chain information. Today Benetton Group is one of the best-known fashion companies in the world, present in the most imortant markets in the world with a network of about 5,000 stores.